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Back to Conference Program
 Sales AI for Business Leaders
Thursday, September 17 | 9:45 AM - 12:30 PM
Monterey Plaza Hotel - Carmel Meeting Room
Speaker: Michael Zampiglia, Chris Jennings Group
Every organization has a customer-facing team driving growth. Most of them get bottlenecked in the same three places:
- Reps get stuck in their own head about the market or the company, carrying psychological barriers and self-limiting beliefs that quietly cap their performance.
- A chronically online world eats their attention and floods the day with noise, making time management and prioritization almost impossible.
- New hires walk in without a clear playbook or any idea of what good looks like, so they never create enough opportunities for themselves or the company.
Today's program will focus on the following:
10 Sales and AI Systems to Build a Championship Team and Grow Revenue and Profits
In this session, Michael Zampiglia gives business leaders the systems, frameworks, and AI tools to clear those bottlenecks and build a customer-facing team that consistently performs. He walks through the 10 systems that build a championship sales team and shows how AI changes the way each one gets executed. When implemented properly, these reliably improve revenue and margins.
How to Hold Your Team Accountable and Build a Playbook
Next, Michael shares the do's and don'ts of holding your team accountable and building a playbook everyone can follow. Finally, Michael teaches a conversational model your team can embody when speaking with your prospects, customers, and internal team members.
A Conversational Model Your Team Can Use with Prospects and Customers, with AI Integration
Throughout the talk, Michael will run live sales-AI demos business leaders can build into their businesses right away. His sessions are direct, real-world, and built for leaders who want their teams to sell higher margin deals and use AI in ways that actually improve performance instead of adding more noise. Every attendee leaves with an outline for their own playbook and a clear plan moving forward.
Michael Zampiglia works at the intersection of sales, rev ops, client retention, and AI enablement. He helps CEOs and leadership teams close the gap between what they want their customer-facing people to do and what actually happens in the field and on calls. His background spans sales, leadership, sales operations, and digital marketing, which gives him a practical, operator's perspective on the challenges growing companies face.
Full conference attendees only.
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